Last Updated: April 27, 2020
TABLE OF CONTENTS
ABOUT THIS POLICY
ONLINE ACTIVITIES DISCLAIMER
TYPES OF INFORMATION WE MAY COLLECT
HOW WE USE INFORMATION ABOUT YOU
NOTICE ABOUT CHILDREN
WEBSITE SECURITY MEASURES
RISK OF INTERCEPTION
SHARING INFORMATION WITH THIRD PARTIES
LINKS TO THIRD PARTIES
AD IDENTIFIERS, COOKIES, AND OTHER TRACKING TECHNOLOGIES
DELETING OR MODIFYING PERSONAL INFORMATION
QUESTIONS OR COMMENTS
1. ABOUT THIS POLICY
The Policy is an agreement between Iron Horse and you, as the user of our Services (“you”). The Policy tells you when this agreement is effective, what information we collect from you, how we might use it, how you can review or change the personal information you provided to us, how we may change this policy, and the steps we take to ensure that your personal information is protected.
IMPORTANT: By downloading, installing, accessing, using, and/or playing our Games, or interacting with our Website or other Services, you agree to the terms set forth in this Policy and to our end user license agreement (posted at including the collection and processing of your personal information. If you do not agree with any term provided herein, you must not provide us with any personal information; you must immediately leave and discontinue use of the Website; you must not download, install, access, use, and/or play the Games; and we request that you promptly erase all of our Games from your mobile device.
This Policy is effective as of May 25, 2018, and will remain in effect except with respect to any of its provisions that are changed in the future, in which case the changes will become effective on the date they are posted on this website or we otherwise notify you of the changes. We reserve the right to change this Policy at any time. Changes, modifications, additions, or deletions will be effective immediately on their posting to this site. You should check this Policy periodically as its terms may change from time to time. Your continued use of the Services after we post any such modifications will constitute your acknowledgment of the modified policy and your agreement to abide and be bound by the modified policy. We will also revise the “last updated” date found at the beginning of this Policy when we post changes to it.
4. ONLINE ACTIVITIES DISCLAIMER
The Policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond Iron Horse’s control, and is not to be applied in any way contrary to applicable law or governmental regulation.
5. TYPES OF INFORMATION WE MAY COLLECT
We collect information from a number of different sources, but most of it comes directly from you when interact with our Games, Website, advertising, or other Services. Broadly, the information we collect about you relates to the type of device you are using and how you play our Games (such as levels attempted and purchases made). We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests.
Website. You are not required to provide any personally identifiable information to us to visit the Website unless you choose to access features on the Website that require such information, for example, using the “Contact Us” page of the Website.
SPECIFIC TYPES OF INFORAMATION. Depending on which of our Services you interact with we may collect and process the following kinds of information:
personal identifiers (such as advertising identifiers when available on a device) and device identifiers (such as IP address, carrier user ID, Media Access Control (MAC) address or social network ID). We may collect, use, and provide access to your advertising identifier in accordance with the applicable platform provider's policies. We are also able to identify when you install a Game as a result of advertisements and/or campaigns that we launch on other services, including in social networks or platforms (e.g. on Facebook or otherwise) and the source-ad which led to such installation, and when a you view or click on such advertisements;
click stream data such as server address and domain name;
location data from GPS-enabled devices (to the extent that you explicitly allowed it) provided by the devices’ interaction with the Games or association with your IP address. In addition, third parties may track and collect information regarding your online activities over time and across different online platforms (such as websites, applications, etc.). For more information regarding your ability to stop such tracking and collection, please see below;
your account number(s) on Google Play Games or Apple Game Center, if enabled;
if you contact us or respond to messages or communications that we send to you, we may collect your name and email address, as well as keep a record of that correspondence;
your interactions with us through social media channels;
information we collect via cookies and other similar technologies, as explained further below; and
GENERAL INFORMATION. We may also collect, process, and share some technical, statistical, and behavioral information in an aggregated or anonymized manner. That means this information does not reveal your specific identity but may include device and usage information. In addition to the types of information listed above, this information may include but is not limited to device type, type and version of operating system, network provider, browser identifiers, type of browser, screen resolution, session information, click stream data, SDK version, API key, browser cookies, application version, in-app purchases and data regarding receipt validation, network status, locale and time zone, clicks on advertisements, certain information about the advertisements you reviewed, your activities in the Game (including without limitation any information relating to your activity in connection with the advertising displayed therein), and gameplay details such as time spent playing, levels achieved, tools and in-app functionalities used, screens accessed, user retention, performance errors and problems, Game’s stability, crashes, functioning, etc.
6. HOW WE USE INFORMATION ABOUT YOU
We will primarily use the personal information you provide and any general information we receive from you to provide and optimize products and services to you.
We may use such information:
for statistical, analytical and research purposes for development and improvement of our Services (for example, analyzing and fixing of problems, developing new offerings, providing better content, simplifying and improving your experience including based on preferences shown by usage);
to measure traffic and usage;
to promote our Services;
to enable certain ad serving features, such as, frequency capping (limiting the number of times a specific advertisement is presented to the same mobile device), etc.;
to enable certain functionalities available within the Games, for example in-app purchases;
to ensure proper functioning of the Games and Services;
to respond to questions or requests which were provided using a “Contact Us” feature;
to enable you to use Game Center Features, if available;
for authentication purposes including to verify your identity when you sign in to a Game or interact with our Services, to verify clicks and/or installs, and to verify a user’s identity for the purpose of dealing with inappropriate interactions and/or fraudulent use of our Services;
to measure reach and effectiveness of advertisement campaigns, to create targeting groups for marketing campaigns based off user behavior (including but not limited to purchase and session/retention information), to offer targeted advertising, to personalize experience by showing advertisements for products and services that are more likely to appeal to you (i.e. behavioral advertising).
to send push notifications to your device after you agree to accept push notifications from us or third parties. You can deactivate push notification by changing the settings within the Game and/or changing the notification settings in accordance with the instructions of the operating system running on your device;
as required or permitted by any applicable law (see below regarding Release of Information for Security); and
for any other purpose explained at the time collected.
7. NOTICE ABOUT CHILDREN
Iron Horse is committed to protecting the privacy of children and has no intention of collecting personal data from children under the age of 18. We encourage parents and guardians of children under 18 to regularly check and monitor their children’s use of e-mail and other activities online.
Please note that we provide general audience Services, and do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a user of our Services is under age 13, we will promptly delete any personal information regarding that user.
8. WEBSITE SECURITY MEASURES
This section applies only to the Website. Please note:
We do not use vulnerability scanning, malware scanning, or scanning to PCI standards.
We do not allow third-party behavioral tracking.
We have not enabled Google AdSense but may do so in the future.
We honor “Do Not Track” (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.
9. RISK OF INTERCEPTION
Please keep in mind that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While Iron Horse strives to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. By using any Service, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us and that any personal information, general information, or other data or information received from you pursuant to your use of the Services is provided to us at your own risk, which you expressly assume.
10. SHARING INFORMATION WITH THIRD PARTIES
We only share your information with your consent, for security purposes (to comply with laws and protect rights), or to fulfill business obligations. Please also refer the section of this policy regarding advertising.
SECURITY. Iron Horse will release personal or general information without your consent for security purposes, when required by law, or to prevent imminent harm to any person or entity. We will release such information upon receipt of a court order or subpoena, or to cooperate with a law enforcement investigation, which may include responding to requests and court orders from jurisdictions outside the United States.
We fully cooperate with law enforcement agencies in identifying those who use our Services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful, as determined in our sole discretion. Release of your personal data for security purposes, as described in this Policy to any person or entity under any circumstances shall be based on a determination made solely by us, exercising our own discretion, permission for which is expressly granted by you to us in accordance with this Policy.
FULFILL BUSINESS OBLIGATIONS. We provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties (collectively, “Service Partners”). Our Service Partners may use your personal information to operate our sites and to deliver their services. For example, your data may be transferred to website hosting partners and other parties who assist us in designing and operating the Website, executing services (such as advertising), or helping us analyze collected data. These parties will only use your data for the purpose of carrying out the work as agreed with us and will be required to keep the information confidential. We encourage our Service Partners to adopt and post privacy policies. However, the use of your personal information by our Service Partners is governed by the privacy policies of those Service Partners and is not subject to our control.
The following is a list of our Service Partners and links to their privacy policies:
ironSource Mobile Ltd.
Google Play Adwords:
Google Play Firebase:
Google Play Store:
CONSENT. We may disclose your personal information for any other purpose with your consent.
In addition to ads for our Services, we accept advertisements, in various formats (such as banners, interstitials, rewarded videos, etc.) from third-party ad networks that may be displayed in our Games. These third-party ad networks may collect and use information about your interaction with our Services in connection with such marketing, sales and advertising activities; geographic tracking and carrier network preferences; and information, such as age and gender logged from your device to ensure that appropriate advertising is presented within the Game and calculate or control the number of views of an ad, and/or deliver advertisements relating to your interests, and measure the effectiveness of advertisements campaigns.
The following is a list of our advertising partners and links to their privacy policies:
Unity Technologies Finland Oy
12. LINKS TO THIRD PARTIES
13. AD IDENTIFIERS, COOKIES, AND OTHER TRACKING TECHNOLOGIES
To provide our Games, Websites and interest-based advertising, we use ad identifiers, cookies and similar technologies. Please read this section to understand our use of these technologies and how you can manage your preferences.
WHAT THEY ARE. Ad identifiers are non-permanent, non-personal identifiers such as the Android advertising ID and/or Apple's ID for advertising (the ‘IDFA’), which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognize your device when you use websites and applications.
A cookie is a small string of information that a website you visit transfers to your device for identification purposes. Cookies can be used to follow your online activity on the website and that information helps us to understand your preferences and improve your experience. Cookies are also used for such activities as remembering your user name and password, if such feature is available and you choose to use it.
HOW WE USE THEM. Ad identifiers, cookies and similar technologies are used by us to provide our Services to you and in order to collect data from your device. These technologies allow us and our third party advertising partners to:
recognize you and your device;
provide interest-based advertising to you;
allow our Services to interact with a third party social network or platform (where you have chosen to allow such interaction);
enable us and third parties to provide you with more customized services, for example to provide our Services in the correct language.
TURNING OFF COOKIES. You can turn off all cookies, in case you prefer not to receive them. You can also have your device warn you whenever cookies are being used. For both options you have to adjust your browser settings (such as Chrome, Safari, Firefox, Internet Explorer, or other browser). There are also software products available that can manage cookies for you. Please be aware, however, that when you choose to reject cookies, this choice may limit the Services’ functionality and you may lose access to some of its features.
ADJUSTING INTEREST BASED ADVERTISING PREFERENCES. You can choose to prevent your device's ad identifier being used for interest-based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary from device to device but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.
If you live in the USA, Europe or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting http://www.aboutads.info/choices/ (for US users), http://www.youronlinechoices.com/ (for European users) or http://youradchoices.ca/choices(for Canadian users). You can also click on the AdChoices logo within an advertisement (where available). If you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our Services.
Please note that adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests. We will also still use your device’s ad identifier to serve you with ads; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).
14. OPT-OUT RIGHTS
To stop all collection of information from the Website, leave and discontinue use of the Website. You can also easily stop all collection of information through a Game by uninstalling the Game.
15. DELETING OR MODIFYING PERSONAL INFORMATION
If you would like to access, modify, or delete any information that can personally identify you, please email your request to , and we will respond promptly.
16. QUESTIONS OR COMMENTS.